01. Who We Are An agricultural retailer where tradition meets innovation
At Hinterland, we blend time-honoured values with groundbreaking solutions to create an agricultural retail powerhouse. Our slogan, "Rediscover what matters," encapsulates the promise of a shopping experience defined by warm and hospitable service.
Since its inception in 1909, the Senwes Group has undergone significant evolution, incorporating a robust retail division as the company expanded into various segments of the agri value chain. During the 2000s, this retail division was known as Senwes Village, which was then rebranded in 2013 as Hinterland. Headquartered in Klerksdorp, Hinterland strategically positions 36 branches across South Africa's summer grain production region. This retail component has enriched the group's comprehensive offerings, reinforcing its commitment to excellence and client service.
Since its inception in 1909, the Senwes Group has undergone significant evolution, incorporating a robust retail division as the company expanded into various segments of the agri value chain. During the 2000s, this retail division was known as Senwes Village, which was then rebranded in 2013 as Hinterland. Headquartered in Klerksdorp, Hinterland strategically positions 36 branches across South Africa's summer grain production region. This retail component has enriched the group's comprehensive offerings, reinforcing its commitment to excellence and client service.
02. What We Offer From shop, yard and store to seed, fertiliser, crop protection, and fuel
Committed to driving a positive impact on Southern Africa's agri sector, our product and service offering cover the needs derived from a vast variety of farming practices. We enable agricultural producers with the seed, fertiliser, crop protection solutions and fuel to plant and serve them future down the value chain from our retail stores with animal care products, irrigation solutions and mechanisation equipment, to name a few. Our retail stores also offer, amongst other things, clothing, DIY tools, building materials, garden essentials, and household items to the general public.
850+
Employees
12 000+
In-store product lines
4 500+
